Wouldn’t it be awesome to find a list of the top 10 blogging niches and topics that make the most money? And the list would include a map on how to make millions so we can duplicate the success too?
While some bloggers fine-tune their niche over months, or even years, you can do it in less than an hour if you’re determined, focused, and honest with yourself. There’s no secret sauce; just a bunch of questions only you can answer.
The factors below are the same ones you would need if you wanted to start a brick and mortar shop or excel in sales for any company, and they’ll be what makes you successful starting an online business!
Finding blog niche ideas that are good for the long haul requires the four “P’s”: passion, problem, people, and pitch.
1. Passion: Making a blog niche list
Chances are, you are passionate about at least one thing if you are here reading about how to find your niche. Use this first step to write all about you because this is the only phase that it can be all about you!
- What business ideas keep you up past your bedtime jotting notes?
- What could you talk about for hours?
- What do you get downright giddy about?
- What advice do friends and family come to you for?
If you start blogging or continue on your current blog without passion, you’ll lose focus, run out of writing ideas, and end up dreading your blog. Make sure the subjects are what get you fired up!
Then ask yourself, are you good at them? You may love reading about home decor, but if you are still living with your college hand-me-down furniture, home decor may not be the best blogging topic unless you’re taking the DIY angle or “how to furnish your “grown-up” house with little money.” Remember, we’re talking about what sets your panties on fire, not what you enjoy reading.
Don’t worry about being an expert at your niche at the beginning. Write what you know and share your experiences with your readers. As they say, done is better than perfect! Your knowledge base will grow daily and eventually, you’ll be seen as an authority blogger in your specific subject.
While you have the paper and pen (or Evernote) out,
There are two more thought-provoking, popular phrases that you need to answer:
- What is your why? Why are you blogging? What’s your goal? Is it money, community, building an empire? When are you going to feel like you’ve made it? (these answers may change down the road and that’s okay!)
- If success was guaranteed and you knew you’d be making $50k per month next year, what would you be blogging about?
Those subjects still on your paper are what we’ll take to the next round, which is….
2. People: How people affect your next step.
Are there enough people searching for your niche idea to create a profitable business?
Once you have a a few topics in mind you are passionate about, you’ll need to determine if there’s an audience out there equally excited or interested in your topic.
There’s no need to spend your time and money if you can’t build a viable business. If you’re passionate about black highlighters, your business is going to fail because people don’t want black highlighters. Period.
One of the best free tools to help you determine if there’s a demand for your passion is Google:
- Type your idea in search. Are there a few million search results or less than 500k? For example, if you type in “make money blogging”, Google will deliver over 7.8 million results. If you type in “black highlighter”, you’ll see less than 900k results and they’re mostly pointing to Sharpie permanent markers or a story about how silly the CIA was in redacting documents with black markers. Surprise, no one is marketing black highlighters.
- Set up a free Google Adwords account and use the Keyword Planner to see what people are searching for in your niche and how many are searching for each of those phrases. If you’d like some help, Brian from Backlinko is your guy with this awesome article.
Now that you know what your writing passion is and that others are searching for it, you need to start thinking about the community you’re going to create. We want people to find your awesome your content and there’s no way to do that without promotion.
As Rebekah Radice says so simply and eloquently,
“Work daily to engage your readers, draw on their emotions, and ask them to discuss, debate and interact with you across your social channels.
Your blog is the springboard to further conversation. Take your thoughts and ideas and work to create a movement around it.”
Yeah, what she said.
3. Problem: Narrow your focus and solve reader’s problems.
Your niche, your focus, your content, and your social postings should answer one of these questions.
- What problem am I solving for my target reader?
- What was the quick win I just gave them to incorporate in their daily lives?
- What goal did I help them reach?
- How did I make them feel good or squash their fears?
A fantastic exercise to narrow your blog topics and focus is to create your tagline.
Your tagline is what your blog is about in one short sentence and it’s built into WordPress.
For example, if you hover on this browser tab you’ll see “Job to Blog- Promote Yourself from Employee to Entrepreneur“. My niche is helping people create an online business so they can leave behind their regular “9-5” job. Six words define my entire blog and every piece of content you see.
What 10, or less, words describe your blog and solve a reader problem?
Brainstorm ideas, edit, cut it down, and go with it. With all of the design and content decisions you have to make, this is the easiest to change. Feel free to edit your tagline (in about 5 seconds!) as you begin to find your sweet spot and hone your blog.
4. Pitch: How you will stand out.
The last step in finding your focus is all about the pitch. Your pitch is how you will sell you and your fabulous ideas.
- What’s your angle?
- How and why are you going to be the go-to person on your subject?
- What is something that no one out there is doing? Why?
- Has this idea been done before? Is this niche saturated? If so, how could I do this differently?
There are a ginormous amount of people writing about blogging and business. We all pretty much do the same things, the same way. Post, connect, offer value, repeat.
Last week, I was on a Twitter chat (about blogging and business, ha!) and one of the chatters brought up how she records a 60 second video about her blog post and uses that to advertise her post on Instagram and Facebook. She also videos most of her posts and uses her blog to write the show notes, thus, allowing Google to crawl her site for keywords.
How freakin’ brilliant is that? Some easy changes to the norm and she stands out among her peers. And… she gets more love from the social networks that are screaming video is all the rage.
She tweaked the most simple system to check every box for blogging in 2016. I was in awe.
So, how are you (we) going to stand out in a crowded room without getting naked? Brainstorm about how to use your strengths in ways that you haven’t seen on other blogs and find your unique pitch.
Before we go, I wanted to share an article I found last week from Sarah Morgan (XO Sarah) that takes what we’ve talked about one step further and explains how to stay in your lane. It’s such a great metaphor for finding your niche!
Picture this… I want to drive from Fort Worth (where I am now) to Austin (where I want to be), and it usually takes about 3 hours (if I’m focused).
What happens if I take every exit (writing about non-related topics) all the way to Austin? It’s going to take me a helluva lot longer to reach my destination! (a profitable online business).
I know that sounds like a crazy-easy concept, but it really struck a chord with me. If our niche and topics aren’t focused or are too vague, our blogging journey is going to take a LOT longer to reach our full potential.
So, ask yourself these questions:
- Passion: Do you have a true passion for your topic?
- People: Are people searching for your blog topic? Are you excited to connect with them on this topic?
- Problems: What reader problems are you solving? Create your tagline and expand from there.
- Pitch: How are you going to stand out? What’s your hook to differentiate yourself from the other gazillion blogs on your subject?
Hey, check it out! You just started your business plan by reading this and answering all of the questions. Be brave, forge your own path, and don’t stop moving forward. You can adjust these as you grow. Just grow!
Talking about chainsaws:P…How do you pronounce the word “niche”? Nitch or neesh? Just curious.
Thanks for being here and I’ll be back on Thursday!
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