Blog overwhelm can sneak up on you in a second. One minute you’re plugging away and being productive, and the next you avoid the mountain of to-do’s by redecorating your office. Tack on a job, family obligations, and sleep- well, you end up frustrated that everyone has time but you.
You’re in good company. Beginners have the a ton of small tasks that aren’t streamlined yet and pros have large projects with many little pieces. And while every blogger goes through these seasons and could easily justify blogging 20 hours a day, there’s a way out of the overwhelm!
Before we solve the issue of not having enough time, let’s look at a snapshot what tasks are always on our to-do list:
Are you still there? Hellooooo. Oh good, you didn’t slam your laptop closed and crossed blogging off your list! Even after creating that list I thought of two more things. #alwaysmore
Although every situation requires discipline and time management, this post is for those that have a full-time daily obligation. If you’re not currently working or are a stay at home mom with school age kids, go rock blogging during the day!
1. Let’s Talk, Ladies
Generally speaking, females have a need to thoroughly exhaust even the smallest tasks and seek perfection. #guilty We all want to put our best foot forward, but our blog layout and design don’t have to be Southern Living worthy before we publish a single post. Our opt-in offers don’t have to rival a $500 course before we offer them.
There is a saying that “done is better than perfect.” So if you’ve been waiting to offer an email incentive for the past 3 months because your freebie isn’t perfect, put it out there today! You can always add to or refine it later. I struggle with this one because we all want to help people with our best stuff, right? But I keep telling myself that good progression is better than slow perfection.
Also, your audience doesn’t get to grow with you and relate to you if everything is perfectly manicured. Let them see your stumbles, evolution, and be a part of your journey!
2. Time Commitment
Building a successful blog, or a successful anything, requires a major time commitment. We all say we know this, but getting up an hour early, going to bed later, and squeezing in blog tasks every single day is a different story.
Here’s my opinion on time commitments:
- The time required depends on how fast you want to grow.
- If you want to start a blog today and have it producing a full time average income within 12 months, you will be working your ass off. But it is possible for the highly productive, highly motivated people willing to dedicate the majority/all their personal time to a new business.
- If you’re plan is medium growth with the goal of making income in 2-4 years, 1-2 hours a day is ideal, double on the weekends.
The problem usually isn’t time constraints, it’s what we’re doing with our time that limits or propels our growth.
3. Your Goals & Non-Negotiables
This may sound simple, but I’ve learned a trick over the past few months when I find myself flailing through my blog time.
If I can’t answer a definitive “yes” that the task I’m working on is contributing to my GROWTH, I stop immediately or cross it off my list and save it for my “flex” time or a catch-up day. These are my four buckets of growth:
- write posts & guest posts
- connect with people
- grow traffic/awareness
- grow email list
There’s no site maintenance, organization, blog reading, social scrolling, spreadsheets, analytics, or industry news that will directly help grow my business. Sure those need to get done, but not when I only have an hour until I need to move on.
Make a list of your non-negotiable goals and fit those items into your available time first.
4. Super Planner
Before you set your plan in this step, a teeny piece of advice….know yourself! Are you a morning person? Night editor? Mid-day creative? Set yourself up for success by putting your #1 task at the time you’re most awesome.
For me, I’m freakishly productive and focused in the early to mid morning hours, 7-11am-ish, and more creative at night. If I’m writing a post, scheduling social, or writing an email outside those morning hours, I catch my brain drifting off and next thing you know, I’ve wasted two hours. Be aware of what works for you!
Now that you have identified a schedule in Step 2 and your most important tasks in Step 3, now you can plug those into a working daily schedule.
Here’s an example of a schedule to fit almost 22 hours/week to a blog:
- Monday- Friday- 2 hours, 45 minutes
- 6:30-7:00am- drive to work listening to a podcast
- 7:00-7:15 am- write an outline of next post/guest post, alternate- research keywords for title
- 12:00-12:30pm- lunch- 20 minutes interacting on social media, 10 minutes answering email
- 8:00-9:30pm- write posts
- Saturday- 4 hours
- 7:00-9:00 am- email focus: opt-ins, sequences, newsletter, email influencers
- 4:00-6:00pm- social focus: interact on social, schedule Pinterest pins. make blog graphics
- Sunday- 4 hours
- 7:00-9:00am- edit posts, insert images, schedule social posts
- 6:00-8:00pm- schedule blog posts, plan for next week, clean up/items missed
- Special- all day
- Try to get away once per quarter and work on the big picture for at least a whole day. Use the quiet time to set goals, dive into analytics, plan strategies to monetize, create a free email course to get more subscribers, etc.
Adapt your schedule and priority goals to make a plan that works for you and your family!
Letting go of perfection, knowing my most/least productive times, prioritizing my growth goals, and setting up a definitive schedule works for me. Say no to flailing and yes to progression!
What works for you? Do you find yourself more successful with strict structure, or not? And do you batch tasks together- like all your blog graphics at once?
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